When you’re recruiting, it is essential to know the type of personality you are handling. A candidate’s personality will shape how you communicate with that individual. For example, a very analytical accountant or developer would need to be communicated to differently than a very creative designer or marketing strategist. Let’s explore four types of personalities and how to effectively recruit them.
Corporate Guardians
This type of personality makes type of personalities make up almost half of the people in the corporate world. These people serve an important function: they’re really good at preserving the status quo. They don’t want to shake things up or be innovative, they want to guard what is already in place.
How do you know you’re dealing with this personality type? Ask them what is important to them in their career. If money or status is at the top of that list, you are dealing with a corporate guardian. Obviously financial gains will grab their attention, but if you can’t do that, entice them with a good job title or bigger office. This will appeal to their sense of status.
Creative Artisans
Creative Artisans want adventure. You won’t often find them in the corporate world, but when you do, there is some aspect of fun to any job they would consider. If they say things like wanting to travel, or to get outside the nine to five structure, you will know you are dealing with a creative artisan.
Does the job you have to offer require a lot of travel? Or maybe your company gives employees a lot of vacation days— either way, these are good aspects to emphasize to this type of personality. They’re constantly on the lookout for fun and excitement, so providing them with the opportunity to pursue that will be enticing.
Inventive Rationalists
At just over ten percent of the population, the Inventive Rationalists are a lot harder to find than Corporate Guardians. They should be looked at for positions where a department needs to be shaken up, or rebuilt from the ground up. When asked what is important to them they will say they want a job where they can come in and think of new or better ways of doing things.
In order to appeal to their sense of direction, tell them about the aspects of the job where they will have complete independence in decision making. Inventive Rationalists are driven by their curiosity and intellect. At any time they will be free to explore and think of new ideas will be incentivizing for them.
Visionary Idealists
This is another rather small part of the population, but this personality type will only be enticed by doing meaningful work. These people want to do something that will benefit others, to the environment, or to the world at large.
If the company is committed to social responsibility, going so far as to shape their mission statement around a desire to help, be sure to mention that to people with this personality type. Does the company offer paid time off in order to volunteer, or does it have volunteer programs to be a part of the community? If so, these points will appeal to a visionary idealist.
Of course, no one’s personality is cut and dry. Some people might be a blend of two (or more) of these personality types. Asking a candidate what is important to them, and then recognizing their answer as it pertains to these kinds of personalities, will give you better know how to land the right kind of recruit for your business.
GoGig is a resource your company can use to help understand the kind of personality you seek as well as give you a clearer picture of the personality types that are applying for the positions you need filled. For a limited time, you can try GoGig for Free! Click here.
