If your marketing guru is still using the same boring old strategies from 10 years ago, your company is going to struggle. Period. So what can you do to find a genius marketer to take your company to the next level?
Start by partnering with a modern personality assessment company that uses technology to develop robust personality profiles. Then look for the following 10 crucial personality traits an expert marketer must have.
Trait #1: Humor
That’s right: Humor is at the top of the list. In an environment where many marketing messages are limited to 280 characters, your marketer must be able to build fast rapport. Humor makes every message more memorable and contributes to viral videos, friendly brands, and lifelong customer relationships.
Trait #2: Tenacity
Great marketers aren’t pushovers, and they don’t give up easily. They’re tenacious. When a stubborn branding or image problem arises, a genius marketer asks, “Why?” and persistently finds a solution.
Trait #3: Loyalty
A good marketer markets your brand. A great marketer lives and breathes your brand. If you run a restaurant, they Instagram photos of themselves eating there. If it’s a shoe company, they never wear anything but your brand. This kind of loyalty is uncommon but essential for marketing success.
Trait #4: Adaptability
It’s almost become a cliche that every employee must have a flexible, adaptive personality. But when it comes to marketers, this is absolutely true. They must constantly manage an ever-changing landscape of media, legalities, audiences, and revenue demands. If your marketer can’t adapt, your company will suffer.
Trait #5: Storytelling
Is the ability to tell a good story a personality trait? Hiring managers increasingly think so. In fact, Inc. magazine calls it one of the top 4 traits of entrepreneurs and innovators. Marketers often have just a few seconds to tell an entire brand story, so storytelling is an essential trait.
Trait #6: Science
Most people wouldn’t think of marketers as scientists, but marketing has become a very data-driven field. Metrics, like those from Google Analytics, must be quickly absorbed and leveraged for better marketing decisions. Can your marketer speak the language of stats?
Trait #7: Authenticity
People can spot a fake, when it comes to marketing messages. That’s why authenticity is so important in a marketing executive. Authenticity is actually a set of personality traits that involves qualities like thoughtfulness, lack of hostility, openness, and having a realistic view of the world.
Trait #8: Sociability
Social media savvy is integral to modern marketing strategies, so your marketing manager must be sociable. But don’t make the mistake of assuming they have to be extroverted; some experts say the best marketers are actually introverts who are great at understanding extroverts.
Trait #9: Listening
If your marketer is always talking instead of listening, they don’t have the perfect personality for the role. A crucial part of marketing is listening to people and understanding what they need. Marketers cannot assume they know what your customers want. In order to help your company succeed, they have to ask good questions and then sit back and really listen to the feedback.
Trait #10: Confidence
In a way, marketers are like coaches in your organization. They pump everyone up and motivate them to accomplish big branding goals. That’s why marketers must display self-confidence and the ability to inspire self-confidence in others. Look for bold speakers who have a habit of talking definitively and boosting the moods of those around them.
Is your company good at hiring geniuses? If not, connect with GoGig, the experts at genius-level personality matching.
